Articles, reports, and forms

• University resources:
• UC San Diego Message Platform (PDF)
• UC San Diego Economic Impact Report
• UC San Diego 2007-2008 Annual Report
• UC San Diego Model Release Form (PDF)
• Do's & Don'ts: Creating Effective Social Media Strategy (PDF)
• How to Build a Social Media Cheat Sheet for Any Topic
• Staying Afloat in a Sea of Social Media (PDF)
• Chaotics: Managing & Marketing in the Age of Turbulence (PDF)
• Making the Most of Email Marketing (PDF)
• Raising Awareness & Money with Mobile Marketing (PDF)
• Google’s Search Engine Optimization Starter Guide (PDF)
• The Best Ways to Visually Present Data

Newsletters and publications

The following marketing and communications-related newsletters offer useful tips and information:

• Get to the Point: Marketing newsletter filled with ideas and inspiration
• Denny Hatch’s Business Common Sense: Practical marketing and business tips
• CommNTell – Communitelligence Newsletter: Offers tips and links to articles on marketing and upcoming events
• eM+C Weekly – E-Marketing and Commerce: Sign up and receive “All about e-mail” newsletter as well
• Wylie’s Writing Tips: Quick tips and tricks to improve your writing and communicating skills
• Target X Recruitment Minute: Weekly tips to help you become a smarter interactive recruiter and marketer

Professional organizations

The following professional organizations host events, provide professional development opportunities, and publish regular newsletters for members:

• Public Relations Society of America (local affiliate) advances the standards of the profession and provides its members professional development opportunities through continuing education programs, information exchange forums, and research projects.


• American Marketing Association (local affiliate) is the largest professional marketing association in North America for individuals and organizations.


• International Association of Business Communicators (local affiliate) provides a professional network of almost 16,000 business communication professionals in over 70 countries.


• San Diego Direct Marketing Association focuses on results-driven direct marketing techniques, creative strategies, and educational and networking opportunities.


• High Tech Marketing Alliance services the technology marketing community by providing interactive forums, the latest marketing techniques, and expanding business networks with other San Diego professionals.

Questions about the Marketing Council? Contact Laura Margoni, (858) 822-2485.
Technical questions? Contact Colleen Sheehan, (858) 822-1349.